We build software
that scales.
From high-performance platforms to AI-driven automation, we partner with ambitious teams to ship world-class software and accelerate engineering excellence.
End-to-end software
consulting excellence
From architecture to delivery, we bring deep expertise across the full software lifecycle.
High-Performance Web Platforms
Large-scale web applications built for speed, reliability, and millions of users. Architecture that handles growth without breaking a sweat.
Cloud-Native API Backends
Scalable, secure APIs designed for the cloud. Optimised infrastructure that reduces costs and maximises performance across any platform.
Engineering Team Coaching
Transform good teams into great ones. Leadership coaching, process optimisation, and proven frameworks that accelerate delivery and morale.
Developer Productivity
Eliminate friction in your engineering workflows. CI/CD pipelines, tooling, and practices that let your team ship faster with fewer headaches.
AI & Agentic Automation
Intelligent systems that work autonomously. From LLM-powered workflows to agentic pipelines, bringing the power of AI into your core business processes.
AI Tools Mentoring
Help your business and developers harness AI effectively. Practical training on tools, workflows, and strategies that deliver real productivity gains.
Built on Silicon Valley
experience.
Tentacle Software is a boutique consulting firm founded by a Silicon Valley veteran who has worked at Apple, Atlassian, Canva, eBay, WalmartLabs, and Packsmith.
That experience spans a diverse range of technologies and product spaces, from large-scale consumer platforms to developer tooling and AI-driven systems.
Now based in Sydney, Australia, we partner with ambitious organisations globally to build exceptional software and high-performing engineering teams.
Industries
Tech We Work With
What people say
“Ashwanth is extremely knowledgeable and an awesome leader with an incredible ability to motivate his team to perform at their best. He is an absolute powerhouse with an amazing amount of energy and industry knowledge. He is very friendly and always enjoys mentoring and helping many engineers around him with his deep technical expertise and leadership skills. He is always focused on what he does and loves solving complex engineering problems creating scalable creative solutions. Ashwanth is an absolute joy to work with.”
“I have seen Ashwanth as a great individual contributor with stellar leadership skills. Being a strong coder he was extremely productive by contributing a ton of code to the Search Experience Service and Search Backend code bases. His ability to convince leadership and senior architects on his strategy and design is noteworthy. Junior engineers in the team also constantly looked up to Ashwanth for advice.”
“I know Ash as an excellent mentor and highly experienced engineer. When I was a newbie in the company, he helped me to navigate through the technical and subtle cultural aspects of the organization. Pragmatic learnings from him rocketed my onboarding process enabling me to start quickly delivering value for the company at full speed!”
“Ashwanth is one of the best engineer + leader employees I’ve had the honor to work with in my career. He not only adds value through his excellent coding, design, and automation skills, but also increases the impact of the team through code reviews, technical designs, and mentoring. Within a year of joining my AI team at NPD, he came up with a framework that reduced our testing and validation time from days to mere minutes and then open-sourced the framework. He also developed the framework + ecosystem to enable deterministic dialogs in ShopBot’s AI in a matter of minutes, something which had taken months in the past and was a major obstacle to our build to production cycle. I have enjoyed having Ashwanth on my team and have learned a lot about engineering simplicity and agile development from him.”
“Ashwanth has a serious blend of technical and leadership skills. I have seen him be a mentor to many developers and he has a natural way of advising the decisions and compromises one should make around coding and architecture of a system. Based on his experience, he can master any skill pretty quick and so I highly recommend him for senior roles in technical projects.”
“Ashwanth is a very talented engineer, who delivered and helped my team deliver many crucial projects into production. What is most noticeable in him is the ability to explore new areas and become proficient or even an expert in them in a very short span of time. His knowledge and practical experience with ecommerce software, deep computer science background and ability to think on the ground was crucial to engineering organizations like ours. He has single-handedly developed software that affected a huge code base with almost zero issues in production, fixed many critical issues in production and worked in a team setting to help meet a deadline with great quality and he has delivered brilliantly on all fronts. I wish him all the very best and look forward to working with him in the future.”
Based in Sydney, Australia
We're located in Sydney, Australia and are always happy to meet in person. Whether you want to chat over coffee, workshop ideas at your office, or simply prefer face-to-face conversations, we're available anytime.
For US-based teams, we have extensive experience working with distributed teams across Pacific and Eastern timezones, with flexible overlap hours to keep projects moving.
Ready to build
something great?
Book a free 30-minute consultation. We'll discuss your goals, explore how we can help, and see if there's a great fit. No strings attached.
Book a Free Consultation30-minute video call · No commitment · Actionable insights guaranteed
Prefer email? ashyferny@gmail.com

